User-generated content is any content shared by customers based on their experience with a product or brand. UGC influences customer purchase decisions, unlike any other factor. Want to know how? This blog covers all that and more - along with how to leverage UGC to turn customers into advocates!

In an increasingly data-driven, trust-focused and visually-obsessed consumer world, Food and Beverage brands are leveraging these attributes to curate engaging digital customer experiences. Read on to find out more!

The way customers shop with a brand has evolved into a more tech-forward, customizable experience. The straightforward approach to customer service doesn't cut it any longer; customers want brands to be proactive and innovative in their approach. As such, leveraging personalization has become more i

In the e-commerce race, cross-selling and upselling products have become niche strategies and campaigns of their own. They have become important strategies for e-commerce businesses to acquire new customers and retain older ones. Here we look at these strategies in detail and break them down to unde

Abandoned carts have always been a sour spot for online businesses. According to Baymard Institute’s study, the average shopping cart abandonment rate is almost 70%. It highly affects the sales ratio of an online business. Read on for tips from our partners at Mailmodo for creating abandonment cart

Landing pages are the first thing that your customers see when they decide to get to know more about your brand. Make no mistake – a bad landing page design is going to drive these customers away. Here we discuss the importance of creating good landing pages and how you can leverage 4 important aspe

The challenge with abandoned cart recovery lately is that it has become harder to stand out in your customers’ inboxes. Gaining that attention is crucial to getting your customers to take necessary action and complete that purchase, as recovering these abandoned carts results in a revenue boost vita

The end goal for most e-commerce store owners is to win more customers. One way of doing so is to anticipate needs and bring about enhancements that offer them innovative solutions. Visual search is one such modern solution that offers a simplified, faster and gratifying shopping experience! Find ou

One product Shopify stores are on the rise in the e-commerce industry. More and more entrepreneurs are focusing more on customers’ needs or figuring out an untapped niche instead of offering a plethora of products in all sorts of categories. Use this article to learn everything you need to know to g