"Nowadays, eCommerce personalization is valuable for both customers and online businesses. Several businesses have ventured way ahead in the race while exploring the opportunities presented by personalization. But some are committing common mistakes that hinder them from achieving their maximum sales and revenue potential. Let's dive into some of these pitfalls and explore how to avoid them."

"User-generated content is any content shared by customers based on their experience with a product or brand. UGC influences customer purchase decisions, unlike any other factor. Want to know how? This blog covers all that and more - along with how to leverage UGC to turn customers into advocates!"

"In an increasingly data-driven, trust-focused and visually-obsessed consumer world, Food and Beverage brands are leveraging these attributes to curate engaging digital customer experiences. Read on to find out more!"

"The way customers shop with a brand has evolved into a more tech-forward, customizable experience. The straightforward approach to customer service doesn't cut it any longer; customers want brands to be proactive and innovative in their approach. As such, leveraging personalization has become more important today than it ever was before. Read more to find out how."

"Abandoned carts have always been a sour spot for online businesses. According to Baymard Institute’s study, the average shopping cart abandonment rate is almost 70%. It highly affects the sales ratio of an online business. Read on for tips from our partners at Mailmodo for creating abandonment cart emails that win back customers! "

"In the e-commerce race, cross-selling and upselling products have become niche strategies and campaigns of their own. They have become important strategies for e-commerce businesses to acquire new customers and retain older ones. Here we look at these strategies in detail and break them down to understand the key distinctions between them."

Landing pages are the first thing that your customers see when they decide to get to know more about your brand. Make no mistake – a bad landing page design is going to drive these customers away. Here we discuss the importance of creating good landing pages and how you can leverage 4 important aspects to create them that are genuinely conversion-friendly.

"The challenge with abandoned cart recovery lately is that it has become harder to stand out in your customers’ inboxes. Gaining that attention is crucial to getting your customers to take necessary action and complete that purchase, as recovering these abandoned carts results in a revenue boost vital to business. Here are a few best practices to help inspire your abandoned cart email strategy!"

"The end goal for most e-commerce store owners is to win more customers. One way of doing so is to anticipate needs and bring about enhancements that offer them innovative solutions. Visual search is one such modern solution that offers a simplified, faster and gratifying shopping experience! Find out more on how this new tech is being used by brands today."