The northward trends in online return rates and the ensuing cost of returns to online retailers have resulted in a direct and distressing relationship with many online retailers. Yet, to keep your customers coming back, it’s important to allow returns and make the process painless. Here is what our

Considered to be the most effective digital marketing channel for engagement on mobile or desktop, Push notifications do in fact increase repeat visits, user retention, re-engagement and boost sales. Leverage the power of push notifications to easily increase the number of engaged visitors to your w

'Progressive Web Apps' is a newish concept introduced by Google that is quickly gaining popularity. A progressive web app is basically a tool that combines the best aspects of a native mobile app with a mobile-friendly website. Read on to know more about what a progressive web app is, why you need o

In this era of cutthroat competition, customer service makes a company unique. Today's consumers have various options to purchase goods and services. The proliferation of e-commerce websites has further upped the ante. While companies cannot offer much comfort in the pricing of similar goods, they c

Today’s tech-savvy digital natives are less likely to fall for any and every sales messaging. As an e-commerce store owner, you can use cognitive bias to your advantage. Here, we explain how cognitive biases come into play in e-commerce and discuss ten biases you can tap into to engage more customer

What makes your online course special? Is it special insights that can be found nowhere else or the world’s most dynamic instructors? Probably not. You can set your online course(s) apart from the rest by building a strong, passionate community around your course. In this guide, Peerboard looks at w

Are you someone exploring ecommerce business models that get you recurring revenue and stabilize growth? Here’s what our partners at Appstle suggest is important for you to know about ecommerce subscriptions and how to get started!

Know your audience. Without a clear understanding of who you’re targeting, where they are and what defines them, you are likely to end up with an inefficient marketing and produt strategy that wastes time and resources on targeting low-converting, unqualified individuals. Read on to find a way to cr

You can reap many benefits from putting customer reviews on your site. Reviews turn into direct financial gain - they are a well-known trump card for building trust, becoming more visible, and attracting new customers. Success stories, product reviews, and personal experiences are great UGC content