About

Business description

We're Underwaterpistol, the Shopify Plus agency that empowers ecommerce brands to disrupt, dominate & scale at pace. With over two decades in the business, we know what it takes to build & optimise high-converting online stores that captivate customers & drive revenue.

With their peak trading period looming, Ooni seized the opportunity to level up their online presence and fix the performance issues that were hampering sales.

This buzz-worthy business raises money for charities with unmissable prize draws. Having established themselves in the US, Omaze approached us to help them take the UK by storm.

Reach PLC’s ambitious new multi-vendor marketplace demanded a rock-solid technical foundation to power its seamless operation. We built it for them. 

An iconic brand with a rich heritage, Wilkinson Sword came to us to strengthen their position in the online space and rejuvenate their subscription offering.

Online fishmonger The Fish Society sought an experienced partner to migrate them to Shopify Plus and optimise their customer journey. That's where we came in.

With a decade-long history in the furniture space, Roseland wanted to effectively showcase their expertise across a new website, brand and ecommerce strategy.