About

Business description

Sophelle empowers retailers and DTC brands with consulting services spanning strategy, selection, implementation, and optimization. With deep expertise and a commitment to innovation, we deliver tailored solutions to help clients thrive in a rapidly changing landscape

Sophelle revamped in-cart product recommendations, shifting from a like-sell model to a more effective cross-sell approach. Sophelle’s tailored approach ensured that recommendations varied based on customer intent. This transition resulted in an impressive 28% increase in revenue on the cart page, effectively paying for the retailer’s entire personalization platform!

Sophelle prioritized product recommendations based on the customer’s viewing recency. Adding that time-based element to the targeting algorithm led to a massive improvement in performance. 

By showcasing products viewed within minutes, the apparel retailer’s click rates and conversion rose 13%. This led to an estimated 11% revenue increase, totaling an incremental $240k.