About

Business description

Softlimit custom builds and optimizes websites for brands on Shopify & Shopify Plus. From personalized growth recommendations to purposeful design choices, we build intuitive and engaging online stores, designed to convert! We provide growth strategy and support as well

Softlimit migrated Polyvinyl Records from a legacy CMS to a unified Shopify store for both D2C & B2B. We designed targeted artist pages with merch, tour dates, and music videos and built a custom bundle feature for fans to shop. Within one week of launch, Polyvinyl Records is seeing improved real-time sales analytics with Shopify and seamless conversions of pre-order sales for their latest album r

Softlimit relaunched the Verb US & Canadian stores on our Core Theme in just 8 weeks, boosting page load speed by 52% immediately after launch. Additionally, as part of the project’s tech stack optimization, we integrated Rebuy on site for a staggering 69X ROI and 14% lift in AOV within first 30 days!

Since launching The Perfect Jean’s original site in 2019, Softlimit has been a key partner in their rapid growth. With two website iterations, deep performance optimization, and an ongoing CRO and A/B testing program, we've helped drive continuous success. Now, with a third design refresh on the horizon, our collaboration continues to evolve, ensuring TPJ stays ahead in a competitive market.

Softlimit has been a trusted partner to Misen for the past eight years. During Misen’s early high-growth stage, Softlimit provided scalable landing page design services and A/B testing to optimize performance. Following a leadership change in 2024, Softlimit continues to play a key role in ongoing site improvements. With a focus on theme performance and lightning-fast site speed, we help maximize 

Softlimit transformed new brand assets into a refreshed, mobile-first optimized design with a subscription-focused PDP, enhanced visual navigation, and brand education. Other agency efforts include ongoing accessibility compliance in partnership with Level Access, resolving critical issues month over month.