About

Business description

Roswell NYC is an award-winning, AI-enabled full-service eCommerce agency and Shopify Platinum Partner. We craft high-converting digital experiences that help bold brands grow smarter, faster, and ahead of the curve across every customer touchpoint.

As an incredibly successful haircare brand, amika wanted to ensure that their online success continued despite a global pandemic. They partnered with Roswell NYC to provide strategic guidance on redesigning the most critical revenue driving pages - PDP / Homepage - rather than engaging in a costly full redesign of the entire site.

Hyperlite Mountain Gear partnered with Roswell NYC to elevate their online experience, streamlining product data, simplifying navigation, and optimizing product listings to create a seamless, conversion-focused shopping journey that reflects the brand’s precision, performance, and leadership in ultralight outdoor gear.

Boyne outdoor sports equipment company enlisted Roswell NYC for complex solutions to their eCommerce needs, including retail site migration and custom integrations. They needed a solution that not only met their immediate requirements, but also provided long-term value and scalability.

IQBAR partnered with Roswell NYC to rebuild its email and SMS marketing from the ground up—optimizing flows, segmentation, and campaign strategy for growth. The result: an 80% lift in Klaviyo-attributed revenue, 206% increase in flow revenue, and major boosts in conversion, engagement, and subscriber growth, powering IQBAR’s next stage of scalable retention.

As TYR expanded beyond swimwear into CrossFit and footwear, they partnered with Roswell NYC to rebuild their paid media program from the ground up. Through smarter segmentation, creative overhaul, and tighter optimization across Google, Meta, and Bing, Roswell delivered a 45% ROAS lift and 32% more conversions, transforming TYR’s media into a scalable growth engine.

Kjaer Weis, the luxe organic beauty company, wanted to transform their site from its previous form to a more elegant, modern style with improved UIUX. Roswell NYC worked with them to implement a front end migration to Shopify Plus and introduce enhanced merchandising across Collection Pages, as well as create a bespoke app to display geo-specific inventory availability.