About

Business description

ROI Revolution is a digital marketing agency that guides consumer brands to profitable growth by designing and implementing strategies that enable them to solve critical problems, capitalize on untapped opportunities, and successfully navigate change.

Through our DSP and DMP partnerships, the team identified various 3P audiences that aligned perfectly with Peter Millar’s core consumers. Several tactics were deployed across display, native, and video. A brand lift study was also deployed to measure consumer sentiment and brand affinity.

Our team used marketing mix modeling (MMM) to craft a budget reallocation strategy for Clean Simple Eats. In order to build a more balanced strategy across the funnel, the team proposed reducing investment on some channels while increasing investment on others. By taking a holistic approach, ROI Revolution was able to help Clean Simple Eats achieve more unified branding with streamlined messaging

ROI Revolution leveraged our proprietary RevolutionSuite technology to uncover search query trends as well as insights into the brand’s target audience and how to reach them. The team discovered that although “e-bike” is the term widely used within the industry and among core users, when it came to search queries, most users were typing in the full “electric bike” term.