About

Business description

Pattern helps brands unlock their next catalyst moment through experience-driven eCommerce. We design & build modern, expressive eCommerce experiences that help founders, disruptors and visionaries find their place at the intersection of culture, community & commerce.

Introducing the all new Allbirds. A reinvented, reinvigorated and refocused DTC platform, designed by Pattern and built for Shopify.

What We Did —
Data and Analytics Insights
Content Strategy
Customer Journey Mapping
Information Architecture
Copywriting
User Experience Design for Shopify
UI & Visual Design for Shopify
User Testing
Technical Consulting

With a migration onto Shopify Plus and its Unified Commerce toolkit, Pattern's evolved Paige from a women's denim brand to a multi-category men's & women's lifestyle powerhouse.

What We Did —
Strategy
Stakeholder Interviews
Analytics and Data Insights
UX Research
UX Design
Visual & UI Design
Headless Commerce Design

With our expertise in customization, commerce and content, Pattern transformed the Framebridge user journey from end to end, infusing it with genuine delight and a powerful Unified Commerce design system that enables speed, scale and serendipity from online to in-store.

What we did —
Strategy
IX & UX Design
Visual/UI Design
Motion Design
Shopify POS & Unified Commerce
Shopify Plus Migration

Our redesign of Rothy's sets a new standard for expressive ecommerce with an experience optimized for conversion while crafted for a future of optimism, abundance, sustainability & style.

WHAT WE DID —

Analytics and Data Insights
Digital Strategy
UX Design for Shopify Plus / Shopify Enterprise
Visual & UI Design for Shopify Plus / Shopify Enterprise
Interaction Design
Motion Design & Animation

We worked with Kate and the Unilever team to rethink their ecommerce site from the ground up, ensuring every detail of the brand, spa, and product formulation came to life through a clear, modern, elevated digital experience.

What we did —
Salesforce to Shopify Plus Migration
Customer Research
Stakeholder Interviews
UX Research
Content Strategy
UX Design
Visual & UI Design
Quiz & Bundle Builder

An enterprise-scale redesign & re-platform in 6 months? Totally possible with the right priorities, the right partners and the right process.

WHAT WE DID —
Analytics and Data Insights
Content Strategy
Information Architecture
UX Design for Shopify Plus / Enterprise
Visual & UI Design for Shopify Plus / Enterprise
UX & UI Design for Advanced B2B Use Cases
Interaction & Motion Design