About

Business description

Women-owned Shopify web design studio in Cape Town. We believe your store should work as beautifully as it looks. Since 2015, we've been creating conversion-focused Shopify websites that attract and convert browsers to buyers.

Moving Jooce Supplements' website from WordPress/WooCommerce to Shopify and creating a bold, colourful, mobile-first eCommerce website. Now achieving 4+% healthy conversion rates.
Project included:
- Moving the eCommerce website to Shopify
- Full website redesign and conversion rate optimisation
- Shopify training and support
- SEO

My studio helped Naki New Zealand migrate from WordPress to Shopify to create a global, luxury eCommerce experience. The new Shopify store  features multi-currency support across South Africa, New Zealand, and the EU, refined design direction, and SEO localisation — positioning Naki as a premium, world-class manuka honey brand built for international growth.

When Eden Perfumes approached my studio, their generic website wasn’t reflecting the quality of their brand or their success with 26 stores across South Africa. Our goal was clear:  create a premium shopping experience that built trust and made buying feel effortless. The redesigned site now creates the luxurious-yet-accessible experience Eden’s customers deserve.

I recently partnered with Afrogem — a Cape Town jeweller established in 1966 — to reimagine their online store. We moved them from an outdated Shopify 1.0 theme to a modern 2.0 design that feels timeless, elegant, and true to their legacy, while giving their team more control and flexibility. As part of the project, I helped the team with brand messaging and conversion rate optimisation.

When Haven Botanical approached my studio, their website was struggling to make an impression in a crowded marketplace. Our goal was to craft a distinctive, conversion-focused site that not only showcased the stunning beauty of their products but also created a seamless, inviting experience for customers. The store now measures a healthy 6 - 8% conversion rate going up to 12% during high seasons.

I worked with Fruitful Vitamins, a new wellness brand in the UK. The goal: to create a Shopify website that felt as light, vibrant, and optimistic as their new line of vitamins — a digital space that communicated trust, clarity, and modern wellness without ever feeling clinical or cold.