About

Business description

Novicell is an international digital consultancy with roots in Denmark. We help companies exploit their digital potential to the full. Our business development, technology, and marketing consultants advise industry-specific, in-depth, and across technologies.

Skechers invested in a new Shopify Plus platform to address speed, stability, and maintenance issues while modernizing to a cloud-based system for better product data and marketing management. The solution, integrating ERP and PIM, ensures real-time product updates and inventory sync. With Novicell's expertise, Skechers improved performance, achieved cost savings, and streamlined operations.

Audo, a Danish design company, partnered with Novicell to support its international growth through data architecture, e-commerce, PIM solutions, and online marketing. Novicell's robust Microsoft Azure-based data architecture ensures fast, reliable data flow across systems, supporting Audo's digital expansion. Audo's award-winning Shopify platform, powered by Novicell, won the Webby Award for 'Shop

Pilgrim partnered with Novicell to build a scalable Shopify platform supporting multiple languages, currencies, and campaigns. The solution integrates with AX ERP for real-time product updates and launched a praised B2B webshop for agents and retailers, boosting re-order efficiency. Improved performance post-launch led to a 107% revenue increase, a 37% page load time reduction, and 144% more peak-

Shaping New Tomorrow, a rapidly growing fashion brand, partnered with Novicell to optimize its technical setup for international expansion. Novicell replaced one-to-one integrations with a robust platform, decoupling the ERP from critical flows to improve scalability and performance during peak periods. The solution includes unified system communication, automated BI reporting, and a data model ow