About

Business description

Milktub is a Shopify growth partner founded in 2018. We focus exclusively on Shopify, helping DTC brands boost conversions through data-driven CRO, UI/UX design, and custom development. Clear insights, fast execution, and measurable uplift. No jargon, just growth

Milktub created a custom Shopify Plus theme for Addison Ross, featuring a bespoke “Print & Fit” module that lets users upload, edit, and position photos; a streamlined navigation; plus upsell and cart enhancements. The result: faster load times (PageSpeed 60 mobile / 90 desktop), a scalable custom solution, easier in‑house image management, and improved click-through rates.

Milktub revamped Iris Fashion’s Shopify site by replacing their outdated, buggy theme with a custom build, fixing tracking issues and preventing user drop‑off. We rolled out updates incrementally and introduced a refreshed brand identity. The result? A 74.2% lift in conversion rate, 59.5% higher revenue per user, and a 40.7% drop in checkout abandonment.

Milktub migrated The Somerset Toiletry Company from WooCommerce to Shopify, delivering a sleek, mobile‑first site that amplifies their 25‑year premium legacy. The refreshed design elevates brand perception, enhances performance and scalability, and positions the business for future growth. The new site is set to launch soon.

Milktub migrated Dulwich Health from WooCommerce to Shopify Plus, delivering a redesigned, accessible storefront tailored to an older audience—optimizing color schemes and readability—and added B2B wholesale functionality. The outcome: a 40% lift in conversions post-launch.