About

Business description

Lazer is a world-class Shopify agency and product studio with deep expertise in the commerce space. Our team of 90+ senior engineers and designers have helped 350+ companies, including Shopify, Alo Yoga, Universal Music Group, OVO, Authentic Brands Group, and Gibson.

Authentic Brands Group is one of the largest holding groups of brands in the world, with a portfolio including Reebok, Prince, Billabong, Eddie Bauer, and more. We helped them migrate Reebok's data from Manhattan to Shopify, and Champion's data from Magento to Shopify. We also partnered with Shopify to build Authentic’s cross-store membership program.

Universal Music Group is the biggest music company in the world, with businesses in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We supported them on their commerce builds, including Taylor Swift’s Shopify storefront.

MeUndies launched the first online underwear subscription model in 2011 and has sold over 23M pairs of underwear around the world. We came in at a key time in their Shopify migration and helped get it over the finish line.

Alo Yoga is one of the most popular apparel brands in the world and blends high-performance apparel with mindful living. We enhanced and scaled their Shopify storefront with a focus on performance and conversion.

Founded by Kim Kardashian, SKIMS is a solutions-oriented brand creating the next generation of underwear, loungewear, and shapewear. We are working closely together to enhance the unified commerce experiences across their Shopify storefront and POS experiences.

Mattel is a leading global toy and family entertainment company with one of the most iconic brand portfolios in the world, including Barbie, Hot Wheels, Fisher-Price, American Girl, and Thomas & Friends. We are leading the engineering efforts for their American Girl storefront on Shopify.