About

Business description

IDHL’s mission is to drive accelerated growth for ambitious brands in the digital economy.

Powered by a team of 480 experts across the UK and US; we deliver tangible results across digital performance marketing, web & eCommerce solutions, and data intelligence. 

With a primarily online presence, DUSK needed to overcome the lack of physical showrooms and strengthen customer trust. Their primary goal was to create a seamless and luxurious shopping experience while showcasing the true quality of their products.

The website redesign has not only improved the overall shopping experience but has also positioned DUSK for long-term growth.

Health and wellness brand, NEOM, sell natural products through a network of stores and their website. Magento 2 was preventing them from innovating, and they wanted a summer-ready store in just five months to capture market demand. Shopify Plus was the perfect fit to hit their objectives. The launch of their new website saw a 180% increase in eCommerce sales.

Our strategic approach helped Camden Town Brewery unlock new opportunities in DTC, delivering significant results:

CRM-driven revenue at 44%, outperforming industry benchmarks
A scalable platform that supports non-discount-led, sustainable growth
Strengthened long-term loyalty with a 34% returning customer rate
20% increase in revenue YOY 

The Lakes Distillery, a UK-based spirits brand, wanted a website that reflects their premium products. They needed to replatform to a site that would showcase their expansive product range and tell the story of their brand to new and returning customers. We delivered a site for The Lakes Distillery that ticked all the boxes, providing the right balance of technical functionality and next-level UX.

Struggling with an outdated Magento platform that required constant developer support, the team found it difficult to scale their online operations in line with their ambitions. They needed a solution that addressed these operational inefficiencies and better supported their growth in the premium paint market. 

The proof is in the impact. With Shopify powering John Cotton’s DTC journey, the business is set for serious growth. Here’s what we delivered:

Three fully-functioning sites – Three distinct brands, each with their own identity, but all running on the same smart platform.
One codebase, limitless potential 
Full control of the customer experience