About

Business description

Driver is a design-led, logic driven, digital solutions agency for growing and purposeful brands. We help fashion, beauty, home and lifestyle brands define, grow and scale their digital businesses - with a tailored focus on UX/ UI and elevated design systems.

Launched in 2015, Hairstory was born of a simple belief: The world needs fewer, better things. The haircare brand tasked Driver with a goal of transforming their bold new brand DNA into a powerful online experience that would grow brand evangelism - all while prioritizing product discovery and education with rich content and frictionless conversion first-commerce.

Lapointe came to Driver with a clear objective: to strategically grow and amplify their direct-to-consumer ecommerce business after experiencing extraordinary wholesale success. With an emphasis on maintaining the brands distinguished design integrity, Driver developed a custom Shopify mobile-first website, prioritizing conversion, order value, usability and site speed.

After struggling with an inefficient and non agile tech stack, Hanky Panky required an advanced migration and replatforming from Magento 2 to Shopify Plus and an elevated, mobile-first redesign.  Now entering our 5th year of partnership, as Agency of Record we've built advanced custom features, migrated ERP's and increased critical performance metrics like conversion, GMV and AOV year over year.

Welcome to R-Finds, a global marketplace for local discovery from Renaissance Hotels - a Marriott Bonvoy global property.  The world's largest "gift shop" - featuring curated product and nuanced content from over 180 Renaissance properties around the world.

With a curated, international assortment of the world's finest tools for the kitchen, Driver had the unique assignment of blending a luxury product and customer base with an inherent sense of utility. We migrated the brand from a complicated and encumbered Prestashop platform to a frictionless and elegant Shopify 2.0 custom website.

After experiencing triple digit revenue growth since their founding in 2017, Avara  came to Driver in need of a key partner to identify, and implement a strategic digital roadmap to support the brand's extraordinary success and next phase. We increase conversion rate and AOV with a mobile first experience, and a modernized tech stack capable of handling advanced customer demands.