About

Business description

Sydney-based Shopify and Digital Marketing Expert dedicated to building websites that truly stand out with high conversion rate. With a focus on unique design and outstanding user experiences, my goal is to create impactful sites that give your brand a competitive edge.

Delivered a custom Shopify design and development project with SEO optimisation and an enhanced UI/UX tailored for the Offroading market. Migrated all past orders, customers, and products from WordPress to Shopify, ensuring a seamless transition. Implemented advanced search functionality for car make, model, and year, enhancing user experience and helping customers find products effortlessly.

Crafted a custom website for celebrity chef Ray Capaldi, blending the digital experience with the unique ambiance of his local shops. Integrated a B2B solution through Ordermentum to streamline wholesale orders. Developed specialised pages for careers, catering, and a store locator, providing a comprehensive and engaging experience for both retail and business clients.

Delivered a mobile-first custom Shopify solution for VYRE featuring innovative dual-scroll product pages and strategic variant architecture for enhanced SEO performance. Custom theme development perfectly aligned with their minimal fashion aesthetic. Implemented comprehensive conversion tracking and strategic ad campaigns for successful launch.

Delivered a complete brand and e-commerce solution, including logo design, brand guidelines, a fully custom Shopify website with theme customisation, and a Shopify POS solution for the physical store. Providing ongoing marketing support with SEO, Meta and Google Ads, and email and WhatsApp campaigns to drive traffic, boost sales, and strengthen brand presence.

Designed and developed a custom website for Hidesign, thoughtfully crafted to reflect the brand’s unique story in the fashion industry. Focused on creating a visually striking, easy-to-navigate platform where each design element was carefully considered to enhance the brand's identity and user experience. The result is a seamless, brand-aligned digital space that captivates and engages customers.

Developed a dropshipping website for Dyna Pain, fully integrated with a fulfilment system to automatically update products and process orders upon purchase. The site features a unique design that tells the brand story, alongside a product review system populated with customer feedback to build credibility. SEO-optimised, with automated email flows for abandoned carts and strategic upselling to inc