About

Business description

Captains & Cowboys is a Texas-based Shopify Partner studio delivering full-service Shopify and Shopify Plus solutions—from brand strategy and UX design to high-impact product pages that captivate, convert, and elevate revenue.

For Cat Workwear, we designed and launched two fully responsive site builds, implemented sales-driven features including enhanced product filtering, upsell modules, and streamlined checkout, and provided ongoing maintenance to ensure peak performance, security, and conversion growth across their e-commerce platform.

We built Beringia’s Shopify site from the ground up, creating a sleek, mobile-first storefront that highlights their technical outdoor apparel. Our ongoing partnership includes seasonal collection updates, high-impact product launches, enhanced navigation, and performance optimizations—all designed to improve product discovery, drive conversions, and support Beringia’s growing global customers.

We delivered a fully custom Shopify site for The Ampal Creative—an artisanal, Made-in-USA headwear brand—featuring bespoke landing pages for high-profile collaborations like their Grateful Dead line. The site emphasizes heritage craftsmanship with intuitive navigation and special collection showcases. Our ongoing support includes campaign pages updates, Lookbook integrations, and performance. 

We built Bajío’s Shopify store from scratch, crafting a premium, mobile-first site that showcases their polarized, blue-light blocking eyewear—fusing function with sleek design. Our ongoing efforts include monthly maintenance, fresh product updates, performance enhancements, and streamlined UX refinements—all to ensure they deliver a high-performance online experience, season after season.

We migrated Eye Butler from WordPress to Shopify, creating a sleek, mobile-first storefront with a custom Virtual Try-On feature to boost engagement and sales. We streamlined lens replacement workflows, optimized performance, and continue to refine UX, ensuring a smooth, high-converting experience for eyewear customers.

We built a fully custom, mobile-first Shopify site for Salty Dog Supplements, blending bold design with clear product storytelling. The site showcases their premium wellness chews, optimized for navigation, performance, and conversions—delivering a seamless shopping experience from browse to checkout.