About

Business description

Berridge Strategy Group helps ambitious businesses modernise, scale, and unlock growth through smart commerce, systems integration, and commercial strategy. We partner through execution, staying accountable for real-world results.

Berridge Strategy Group developed Biker’s Republic’s entire digital strategy from the ground up, designing and executing the full Shopify commerce stack. This included custom AI scripts to automatically enrich and standardise product content at scale, alongside category architecture, data workflows, and ongoing optimisation. BSG remains embedded in execution owning continuous improvement.

Berridge Strategy Group partnered with Aqua Fun to design and execute a Shopify commerce platform tightly integrated with key suppliers. The engagement focused on automating product data, pricing, and availability across multiple suppliers, reducing manual overhead and improving reliability at scale. BSG remains accountable for ongoing integration management, optimisation, and online growth.

Berridge Strategy Group partners with Wine Central as the ongoing owner of their digital marketing strategy and execution. BSG plans, runs, and continuously optimises paid media, lifecycle marketing, and on-site conversion, with performance accountability tied directly to commercial outcomes. The engagement is structured as a long-term operating partnership, not a campaign-by-campaign arrangement.

Berridge Strategy Group partnered with Motozone to restructure and manage a large, multi-category product catalogue on Shopify. The engagement focused on category architecture, product normalisation, variant logic, and data consistency to improve findability, conversion, and operational control. BSG remains involved in ongoing optimisation as the catalogue and range continue to scale.