About

Business description

Founded in 1986; Affinity is a web development and marketing agency specialising in Shopify, among others. Services include; SEO, PPC, Social Media, Content, Design, Development and 3rd-party integration, combining expertise with innovative solutions.

Affinity redesigned Lockdown Needle’s website, enhancing layout, speed, and mobile performance for a smoother shopping experience. Affinity's design team, produced new photography to help highlight the craftsmanship, while Paid Social and AdWords campaigns boosted customer acquisition. The result is a stronger online presence and increased growth and engagement.

PLG supplies professional farm tools, fencing materials, small livestock equipment, and pet feeds. 
Affinity was tasked with developing an improved online solution to enhance customer experience and streamline order processing. 
Following the launch, Affinity set up and continues to manage paid advertising services, including PPC and social media campaigns.

A Hamelin brand and a market leader in notebooks and notepads across Europe, Oxford sells two notebooks worldwide every second. Affinity was honoured to redesign and rebuild their Shopify Plus website. The development included introducing ‘bundled-by-colour’ stationery and revision aids for professional students. The site also integrates with their SAP system for seamless, real-time stock updates 

Nu U, a premium Supplements supplier; Affinity revamped the Shopify Plus site to boost speed, UX, and conversions. An in-depth audit identified design flaws, slow code, and UX issues. A new theme was designed and built, improving navigation, product pages, and overall speed. The result is a faster, more user-focused site with custom functionality and enhanced performance across all devices.

Previously built with WordPress and WooCommerce, following a careful platform evaluation, the decision was made to redesign and rebuild the shop on Shopify.

The result is a modern, stable eCommerce solution built for long-term scalability.
A fully integrated data flow with IBCOS, improving operational efficiency and a smoother, faster shopping experience for customers, with intuitive navigation.

Signwaves, a leading UK manufacturer of POS signage and display systems, migrated from a complex Magento build to Shopify Plus. Affinity led a full platform review and rebuild, delivering streamlined B2B pricing, improved ERP integration, faster performance, and a scalable, intuitive experience for both trade and retail customers.