WAX is a WhatsApp marketing platform based in France, designed to help Shopify merchants drive sales and retention through conversational marketing. With very high open rates and response rates, WAX turns WhatsApp into a high-performing channel with significant incremental revenue. WAX helps you deploy the perfect use cases for your business: recover abandoned carts, send back-in-stock alerts, re-engage customers with post-purchase flows — all while staying GDPR-compliant.

• Create engaging marketing campaigns easily and send them at the right time
• Build automated customer journeys thanks to our conversational flow builder
• Chat seamlessly with customers and link your inbox to support tools
• Track performance and optimize the results of your campaigns and automations