MagnifyProfit helps Shopify stores understand whether their store and ads are truly profitable. It calculates Break-Even ROAS (the minimum ROAS required for profitable ads) and Break-Even Revenue (the revenue level where your store becomes profitable). The app provides actionable insights to help improve ad efficiency and store-level performance toward and beyond break-even targets, so merchants can make more informed decisions. MagnifyProfit also automates profit reporting and forecasting.

• Acquisition analysis: Track profitability across all marketing channels and ads
• Retention analysis: Uncover customer repurchase patterns and lifetime value
• Break-even analysis: Identify efficiency and revenue needed to reach break-even
• Profit analysis: Income statement automation and simulation