Hiten Vats
I'm a software engineer
Articles by Hiten Vats
Test guide
Lorem ipsum dolor sit amet, consectetur adipiscing elit. In nunc arcu, finibus et felis sed, lacinia condimentum nisi. Ut vitae pharetra lacus, quis consectetur lectus. Integer tempus eu justo vel tempor. Nulla commodo vestibulum velit, pharetra vestibulum erat vulputate quis. Cras volutpat dolor turpis, vel cursus purus rhoncus non. Mauris ut aliquet purus, eget condimentum massa. Praesent vel malesuada nulla. Pellentesque at nibh feugiat, pulvinar sapien a, malesuada tortor. Aliquam erat volut
Code, Collaborate, and Celebrate: Shopify Editions.Dev 2024
Editions.Dev goes beyond traditional presentations. The event offers in-depth workshops led by the Shopify product teams themselves. These sessions delve into the specifics of the Summer '24 Edition, providing a unique opportunity to gain firsthand knowledge from the developers behind the platform y
How You Can Increase Sales by Offering Shopify Volume Discounts
Offering Shopify volume discounts can be a powerful way to increase sales and grow your business. By incentivizing customers to purchase more items and providing good value for their money, you can attract new customers, build loyalty, and increase your revenue over time. In this blog, we discuss di
Top 5 Customer Retention Strategies and Platforms for 2023
Customer retention in e-commerce will continue to be a crucial component for the success of any online business. By focusing on customer retention strategies, e-commerce businesses can not only retain current customers but also attract new ones, leading to long-term growth and success. In this blog,
How Essential Is a Post-purchase Survey for an E-Commerce Business?
Post-purchase surveys are essential for e-commerce businesses as they provide valuable feedback on customer satisfaction, identify areas for improvement, and increase customer loyalty. Surveys can also help gather insights into purchasing behaviour and preferences, leading to informed decisions on p
7 E-Commerce Personalization Trends That Will Undoubtedly Change the Industry in 2023
E-commerce personalization plays a significant role in shaping the future of online shopping. Companies that invest in personalization are likely to see increased customer engagement, loyalty, and sales. Personalization will also drive increased competition in the industry, as companies strive to of
The Growing Popularity of Integrating AI Technology into Existing Dropshipping Platforms
Integrating AI technology into existing dropshipping platforms can enhance various aspects of the business, such as product recommendations, inventory management, and customer service. However, implementing AI technology into dropshipping platforms can come with several challenges and potential draw
Ecommerce Seasonality: How to Make the Most of Every Holiday in 2023
Most eCommerce businesses deeply understand their sales trends. A quick look at the insights for a few years in a row shows cyclical seasonality around specific days of the year. As many businesses have moved online, most of the holiday spending has also moved accordingly. Here we discuss how busine
5 Most Lucrative Ecommerce Niches in 2022
Today, more and more people are interested in starting an online business, and for aspiring business owners, e-commerce is one of the most obvious options. If you are one of them or one of those changing routes based on the current climate, you might be wondering what to sell. In this article, we’ll
8 Reasons to Use Popups on Your E-commerce Website in 2023
Competition is fierce in the e-commerce industry. To stay ahead, store owners need to adopt the latest and relevant means of boosting sales. One such easy and extremely effective method is popups. A once detested feature, when used correctly and responsibly, popups can be polarising for users. Under
10 Proven Marketing Strategies to Drive Traffic to Your Online Store in 2023
As of today, online stores are in abundance, with that number only set to increase. With this increase comes the challenge of getting more visitors to your store. Therefore, if you are looking to increase traffic and grow your store sales, here are our best strategies and solutions to nurture traffi
Top 10 trends to look out for in the e-commerce industry in 2023
New trends in the space of the e-commerce industry focus more on providing a personalized experience to digital consumers. By adding personalization to the shopping journey of customers, businesses can connect to them intimately and gain customer loyalty.
BFCM Logistics for 2022: E-commerce Shipping, Fulfillment and Returns
Streamlining the shipping process, order fulfilment, and returns is crucial to increasing your company's bottom line during BFCM. Read on to learn about the things you must do to approach the BFCM shopping season like a pro. These tips can enable you to satisfy your customers better and help you inc
How to Outsmart Your Peers on Improving Average Order Value (AoV) For BFCM
The Average Order Value accurately indicates an eCommerce store's success during BFCM. Increasing the threshold for free shipping, providing bundle deals, and offering market-beating discounts are some of the ways to outsmart your competitors. Learn five proven tips to improve your eCommerce store's
Effective Product Recommendation Strategies to Boost Your Sales in 2023
How often have you exited an eCommerce website because you couldn't find something you liked? Most of us have experienced that. Don't let it be the case for your own eCommerce store. You need effective product recommendation strategies to boost sales and increase conversion, and we’ve got you covere
Dropshipping Amid Global Shipping Crisis in 2022
The COVID-19 pandemic has ushered in a new normal. This new normal involves a significant change in consumer behavior. While these shifts in behavior are beneficial to e-commerce stores of all scales, the increase in demand has disrupted the logistics and supply chain industry. This article explores
How to Achieve E-commerce Success in 2023 with Influencer Marketing
The dramatic growth of influencer marketing has also resulted in new trends and developments in this sector. It has never been easier to promote your business and sell through social media. Let’s look at some of the key influencer marketing factors for e-commerce this year. These insights will help
Ecommerce Branding 2023: 10 Steps to Build a Distinguished Brand
Your e-commerce brand is how people perceive and talk about your business. Strong branding means customers pick you over the competition, giving you a competitive advantage. Find out how you can attain sustainable growth by creating an unmistakable and unique personality for your business, leaving l
5 Clever Upselling Techniques of 2023 to Boost Revenue
Upselling and cross-selling strategies are key to bringing more sales to any business. Optimize your upselling techniques with methods that provide beyond generic upsell suggestions. Learn how targeted upselling tactics can significantly boost your revenue.
5 Ways to Increase Average Order Value in 2023
Is it possible to have your current customers remain loyal to your brand and buying more from you? Here are 5 proven tactics to increase your Average Order Value and ultimately, boost revenue quickly and effectively.
How Effective is Content Marketing for E-commerce in 2023?
Content is king! It allows you to engage with potential customers in a way that boosts trust and develops a sense of brand loyalty. When done correctly, this is powerful. To help you understand the significance of content marketing for your e-commerce business, we take a closer look at what it is, h
How Are Environmental Topics of 2023 Influencing Buyers?
Recent consumer trends suggest that consumers are adopting a raft of different measures to shop and live more sustainably. They increasingly factor environmental issues and concerns into their purchasing decisions. The changing landscape of consumer buying behaviour reveals the growing influence of
10 Ways to Improve E-commerce Customer Experience in 2023
eCommerce customer experience is becoming a great differentiator. Customers value business relationships that anticipate their needs and deliver memorable experiences. Additionally, conversion rates can be boosted greatly. Find out if you are taking the necessary steps to improve convenience for you
The Impact of D2C Brands on the E-commerce Industry in 2023
With an astronomical number of brands on the internet selling directly to customers, it is now all about striking the right connection. Learn how DTC brands have changed since the beginning, how they are likely to move forward and their impact on global e-commerce.
10 Types of Personalized Product Recommendations for Shopify in 2023
Most customers look forward to a personalized shopping experience on Shopify. Here are some powerful techniques that change the way businesses can interact with their customers and strengthens the relationship.
What are the 8 main factors that are important for D2C brands to increase sales in 2023?
D2C brands need to focus on increasing sales by implementing better and lucrative strategies. Offering a personalized touch with enhanced customer value, D2C brands are surpassing competitors to lend an advantage to their esteemed customers.
Top 10 Customer Retention Strategies for D2C Brands in 2023
Prioritizing customer retention is an incredibly important part of growing a sustainable business. Find out how you can understand how loyal and satisfied your customers are, how strong your customer service is, and your areas of improvement by implementing retention strategies.
Personalized Recommendation: Modern Conversion Strategy For Shopify Stores in 2023
Striving to be a successful Shopify store with increased conversions? Here's why Personalized Recommendations is the strategy you need to offer your customers with a curated experience that keeps them coming back for more.
Retargeting Customers to Grow Your Business in 2023
How do you persuade potential customers to reconsider your offer even after they have left your website? Retargeting. This strategy allows you to re-engage by offering exactly what they want, offering personalized experiences. We discuss this method and why it is essential for your business to exper
4 of the Most Fruitful E-Commerce Niches to Look Out for in 2023
Entering an e-commerce niche can help businesses to differentiate themselves in a crowded marketplace and target a specific group of customers. By focusing on a niche, businesses can gain a deeper understanding of their customer's needs and preferences and create products and services that meet thos
6 Proven Ways in Which Social Proof Is Successfully Influential in E-commerce
In e-commerce social proof is used to make the customer more confident in the purchase they are making, hence it has more influence and impact on customer behaviour. It's important for e-commerce businesses to consider how they can use social proof to influence customers' decisions to buy, and we go
Skyrocket Your BFCM Sales: Maximise and Optimize Your Ad Strategy for Success
In this blog, we've covered everything you need to know about Black Friday and Cyber Monday (BFCM) advertising, including what BFCM is, why it's important, the different types of ads you can use, and how to measure and optimize your campaigns for success.
An Inventory Planning Guide: The Possible Answer to Your BFCM Woes
Streamlining and restructuring your inventory is crucial to making the most of the BFCM shopping season. Learn more about how to go about this (hint: by organizing your inventory, analyzing the demand surge, increasing the stock of popular items, and overstocking highlighted items) in this blog!
Your Go-to Guide to Recovering Abandoned Carts This BFCM
Shopping cart abandonment remains one of the biggest perils of eCommerce. Across industries, the cart abandonment rate runs in double digits. While BFCM is a great opportunity for retailers to earn big bucks, the competition is also fierce. Learn these five tactics to recover abandoned carts this BF
Winning Loyalty Program Strategies for This BFCM
BFCM is a great time to invest in growing customer lifetime value (CLV) by strengthening loyalty programs. Beyond offering deals and discounts, consider these seven strategies to help your brand stand out from the clutter during this year's Black Friday and Cyber Monday rush.
All You Need to Know for an Effective Advertising Plan This BFCM
Black Friday Cyber Monday (BFCM) is quickly approaching, and it is time to start thinking about how to generate more business this festive season. This article discusses seven BFCM advertising strategies and tips to help you rake in top dollars and retain customers long after BFCM is over.
Is Your Marketing Budget Ideal? Here’s How You Can Get Your BFCM Weekend Spend Plan Right
Planning your marketing spend is vital to drive sales and optimize spending during BFCM 2022. Things you must do include website load-testing, picking the best shopping providers, and deciding the discounts. Check out the five proven tips shared in this blog to plan your BFCM marketing budget like a
Deals that fit your BFCM strategy: Offering Product Bundles
Consumers want to purchase more for less. But poorly conceived product bundles can be bad for business, even if it triggers customer satisfaction. The cut into your margins can result in losses. We have 6 simple but effective product bundle techniques that can elevate the consumer experience and dri
How to Leverage Your Shopify Analytics for Holiday Hypergrowth
The holidays are around the corner! Lay your Shopify store’s foundation now and put your brand in a position for holiday hypergrowth. Do you know the best indicator of the future? The past. Understand your data, set goals, implement and iterate. Our partners at Tydo are focused on providing data rep
The Biggest Problem with Upselling during BFCM, and How You Can Fix It
As a B2B marketer, you know that upselling is one of the most powerful ways to increase revenue and profits. But what happens when your customers aren’t buying even with upsells? In this blog, we'll discuss some common reasons customers don't buy from you and how you can fix such issues.
The Ultimate Marketing Guide to Increase Sales This BFCM
The time of the year when eCommerce businesses can make the most sales has arrived. In this guide, we discuss six important strategies to boost your sales at this BFCM. Creating landing pages, sending personalized emails, upselling and cross-selling can be game changers this year.
How to Stand Out from the Rest This BFCM Using Personalization
BFCM is a great time for businesses to increase sales and make a lasting impression on shoppers. Implement personalization to stay ahead of your competitors - retain your old customers and get new prospects hooked to your offerings throughout this BFCM with these top-notch onsite and offsite persona
Steps to Take To Turn Seasonal Shoppers Into Long-Term Customers
This blog lists a few strategies online store owners can implement to turn seasonal shoppers into long-term customers. These practical techniques are easy to implement and will give long-lasting results, helping your brand rise to the top!
Setting up Your Store for This BFCM: Winning Shopify Themes
If you own an online store or are planning to launch your first store for BFCM this year, check out our list of the best responsive themes for Shopify that you can use to create that stellar online store.
Strategies to Reach More Customers This BFCM: The Shopify Experts Marketplace
This blog lists a few ways Shopify experts can help you properly set up your online store for BFCM. These key strategies will ensure better conversions and sales for your business. If you are looking for ways to make the most of BFCM, the techniques discussed in this blog can go a long way in helpin
BFCM Trends From 2021: Key Insights for a Successful 2022 Sales Season
In this blog post, we will look at a few strategies business owners can employ to help them increase their sales during this year's BFCM. We will look into some insights from 2021 that could help business owners see an uptick in their sales figures as the old ways of operating no longer apply in a p
Personalization on a Timeline: How Did E-commerce Come to AI-Based Operation?
When did personalization of marketing and sales begin? Contrary to popular belief, personalization has always been around. The only thing that has changed is the way it is processed and presented to the customers. Read this blog to know more!
7 Proven Metrics for Measuring Customer Loyalty
When customers develop an emotional tie with your brand, they become loyal followers for life. A loyal customer base can lead to more referral marketing and enhance the sense of trust between customers and a brand. So how can you know whether you have loyal customers or not? Read on to learn about t
Is Whatsapp for Ecommerce the Best Kept Secret to Driving Sales Growth?
This blog introduces readers to WhatsApp’s role in driving sales growth and the various strategies businesses can use to leverage this platform as part of their overall customer acquisition and retention strategies. We will also look at how WhatsApp has been instrumental in allowing small and big bu
E-Commerce Email Marketing: The Complete Guide
Today, you couldn't imagine running an e-commerce brand without promoting your products and services to customers through email. Be it product promotion, content engagement, offering deals and discounts, personalizing the customer experience, or abandoned cart recovery, email marketing strategies ca