Falcon helps merchants run AB test and split test experiments designed to improve CRO and enhance store performance. AB Test product images, price test, content test, descriptions, layouts, collections, and themes without duplication. Schedule tests by time, traffic, or purchases and get real-time insights. Includes ab testing, conversion rate optimization, AOV, landing page test, theme testing, SEO optimizer tools, CRO experiments intended to improve conversion rate and store growth. ab testing

• Run ab test, split test, and content test on PDPs and homepage to boost CRO.
• Use ab testing and split test to compare theme layouts, upsells, and sections.
• Launch ab testing on price, images, tags without duplication for CRO and AOV.
• Track CRO with AOV, CVR, CTR and split test insights powered by SEO optimizer.
• Boost conversion rate using fast ab testing and split test tools built for CRO.